Rani Patel-Williams is Business Partner at Youth Marketing agency, Livity focused on creating a better future for the next gen of citizens and consumers. Working in partnership with Brands, Rani's role is to ensure together they create social and culture impact. Rani is an active voice in driving equity and better representation for black talent within the industry; in response to George Floyd's death she wrote an open letter to the industry asking it to admit it is racist sharing her candid experiences in the industry. Shortly after, Rani co-founded Livity facilitated initiative #BrandShareTheMic with two other colleagues. The initiative looks to amplify young black voices by handing over big brands like Google, KFC, Giffgaff, O2 and Sony Music IG platforms to share their experience in those brands respective sectors.