Lisa Parfitt


MD ENGINE Sport & Brand Experience, ENGINE
Managing Director, ENGINE SPORT & BRAND EXPERIENCE Lisa has 20 years in the events & sports industry and the last 15 have been with ENGINE advising major brands and sports properties, specialising in the strategic development and delivery of integrated creative and brand experience campaigns. Lisa oversees the ENGINE Brand Experience practice which includes work for clients Google, Tui, Under Armour, Vitality, and Just Eat . Career highlights include a global Snow Golf Tour for Chivas Regal, the creation of fan experiences for Lions Tours in New Zealand and South Africa, launching the Bose Frames from a bespoke air stream trailer in the US and launching the first Hovr running shoe for Under Armour.