Kyra White

Head of Brand Activation, Benefit Cosmetics
I have been at Benefit Cosmetics for 8 years and look after all things brand.This includes all Events, the PR team, our make up artists and anything related to brand awareness.This can involve experiential consumer activity, product launches, press and influencer trips and brand partnerships.Prior to this role I was at Topshop and Topman for 9 years again specialising in Events, largely instore but also brand collaborations and international expansion/openings.