Estelle Martin


Head of Experiential & Consumer Activation, Pernod-Ricard UK
Estelle is Head of Experiential & Consumer Activation at Pernod Ricard UK, where she's responsible for all aspects of brand experience and advocacy. Conviviality is part of Pernod Ricard's DNA and Estelle delivers world-class brand-in-hand activations across brands such as Absolut Vodka, Beefeater Gin, Malfy Gin, and Jameson Whiskey, to create moments of social connection with consumers. Estelle has over 20 years of drinks industry experience driving advocacy for brands including Grey Goose, Bombay Sapphire and Jack Daniels in both Global and UK on-trade activation roles, and within Quintessential Brands as Customer Marketing Director for Opihr, Bloom and Greenall's Gin.