I head up CASSETTE, the creative technology arm of experience marketing agency, TRO. My background has been in experiential marketing for the last 12 years, working for TRO on clients including BMW, MINI, the Department for Education, and many more. Over the last 5 years I have set up the retail division of TRO, focusing on retail experience design, and more recently, setting up Cassette. At Cassette we create virtual and augmented reality experiences, predominantly for the healthcare and automotive sectors. Our work ranges from creating virtual test drives, to VR training for health care practitioners.