Travel to 2050


Travel to 2050, Smart Energy GB AMV BBDO / Smart Energy GB in partnership with The National Trust
Smart Energy GB needed to get the British public to accept a smart meter, but one key audience remained sceptical: the over 65s.

Telling them wouldn’t work. We had to show them the impact that smart meters could make, working with a partner they trusted.

So, this Autumn, Smart Energy GB partnered with the National Trust to do just that.

‘Travel To 2050’ was an immersive time travel experience, dramatising the potential effects of increasing carbon emissions over time. Transported to 2050, visitors witnessed what various National Trust sites could look like if we fail to protect them from the climate crisis.

Visitors travelled though time using a mixture of augmented reality technology, 3D sound design, CGI and LED light design. Each experience was tailored and CGI-mapped to its precise location, then connected to a live feed, to create the illusion of physically moving through time.

The experience successfully repositioned smart meters as an essential next step in modernising Britain’s energy system and building a more sustainable future.

We saw a 41% increase in those considering a smart meter and a 50% increase in those saying they would definitely accept a smart meter.