Samsung X Mabel - World's First Vertical gig


Samsung X Mabel - World's First Vertical gig, Iris / Samsung UK
Mobile video sharing has increased by 2048% in the last 5 years (Source: Ooyala). It's an explosion that Gen Zers are fuelling. 94% of mobile phone use is in vertical mode (Source: JSK Journalism Fellowships) and 79% find vertical video the most interesting (Source: Martech Advisor). This is a trend driven by the upright configuration of Stories on Instagram, Facebook and Snapchat. Young people overwhelmingly capture, consume & share content vertically. In 2019 artists including Selena Gomez, Halsey, Miley Cyrus, Ariana Grande & Mark Ronson have released vertical music promos. We felt it was time for someone to be the first to experiment with Vertical in the Live music arena.