How do you follow an epic 2017 season, one-of-a-kind 360 content series and fully immersive activation experience with Tough Mudder? Simple. You slow it down. Not just slow, super slow.
But we needed to take 2018 to a new level. So, as well as our Full Tough Mudder partnership, we partnered with the brand new Tough Mudder 5K Urban City Series, reaching our largest target audience of ‘Joyful Pioneers’ than ever before.
If there’s one thing that mud splashes, ice baths and electro-shocks of a Tough Mudder lend themselves to, it’s being shot in ‘Super Slow-mo’ – so we made sure we were there every step of the way, showcasing the latest Galaxy S9 phone and it’s new Super Slow-mo feature.
By the end of the season, we’d engaged 68,000 Mudder’s across all events, 1.87 million with our Super Slow-Mo content and 88% of participants “loved” our activations.