Pimm's and Wimbledon Tennis; the perfect partnership. We were asked to support the 2017 Wimbledon Championships' newest partner to promote, activate, and enhance all fans' experience of Pimm's onsite at the world's oldest and most prestigious tennis tournament.
The objective of this activation was to justify our client's new partnership investment by increasing Pimm's sales over the full duration of the tournament. We achieved this by creating visually beautiful bars that supplied the perfect Pimm's serve, every time.
We successfully enhanced the experience of over 300,000 fans over a 2-week period, and provided a premium Pimm's experience, both inside and outside the ground for tennis fans.