Netflix AsiaPOP Comicon

Netflix AsiaPOP Comicon, Jack Morton Worldwide / Netflix
Netflix has been steadily building brand affinity with entertainment fans in the Philippines. Asiapop Comicon - Asia’s largest pop culture convention - is an important annual activation opportunity for Netflix to cement the brand within popular culture and improve perception of the depth and breadth of its content. We helped Netflix create a highly immersive, fan-first experience at the convention that showcased their expanding library of content.

The effectiveness of the experience is reflected in the overwhelming number of fan visitors at the experience and the social shares that generated over 200 million impressions - 5.5 times more than the previous year.