Metro Mayhem

Metro Mayhem, Amplify / Metro
Amplify bring Brewdog, likeminded brewers and their fans together, all in the name of the craft beer revolution...

Fasten your seat belts for Metro Mayhem. One day. One place. One awesome beer fuelled party.

This was BrewDog’s first-ever European event outside of Ellon, their Scotland HQ. London will never be the same. Amplify created a shareholder and consumer conference, which had to both educate and entertain, bringing together music and keynotes, with panel discussions turned into beer tastings, finishing with performances from Everything Everything and Frank Carter and the Rattlesnakes.

We created a new event model for BrewDog that was off the richter-scale; a beer bonanza for loyal BrewDog’s investors (the Equity Punks) as well as new fans. The experience saw 4500+ attendees giving their time and hard-earned cash to further the craft beer revolution. London represented the first stop, and advances all over Europe with our Punk State tour.

The first event saw 152 beers served, 20 tasting sessions, 17 brewers, 5 headline bands and 2 founds on a mission. It all added up to one magnificent craft beer revolution.

Check out the case study and video here: