JFK Moonshot

JFK Moonshot, DIGITAS BOSTON, UNIT9 / John F. Kennedy Presidential Library Foundation
The societal landscape 50 years ago was remarkably similar to the one we have today. There was political unrest. A war divided a nation. Old traditions gave way to new technologies that influenced everything from music to movies. Excitement for the future very much shared the same stage as fear and apprehension.

Because of these issues, Apollo 11 was more than a mission to the moon. It was a mission to galvanize and bring together a country. And it did just that. It gave the country hope when it needed it the most. That was and is Kennedy’s legacy. He had us believing in something bolder, a goal that bigger than all of us. That’s why his vision and Moonshot survived his untimely death and subsequent presidencies to live on and become a reality.

In a small way, we wanted to not just recreate the Apollo 11 Mission, but recreate that emotion and that collective feeling that the country had when we landed on the moon. We wanted to use this technology as a way to connect and inspire this generation that didn’t experience it the first time. We wanted them to believe in their own Moonshots, big or small.