On March 1st 2019 House of Vans welcomed guests from all over to celebrate the launch of the new Vans ComfyCush ERA shoe - a classic shoe re-engineered with a softer sole for comfort that just wont quit.
Executed by Black Sparrow Presents, the agency turned back the clocks and transformed House of Vans into ‘ComfyCush High’ providing guests with a 360 immersive brand experience to re-live those awkward 90’s High School years in a new comfortable setting.
Pupils were invited to enjoy Vans school themed areas around the venue such as bespoke branding and creative Art Workshops, Science Labs on the new ComfyCush Technology and History lessons on Vans Heritage. All hard working pupils need a break so the playground was the House of Vans Skate Bowl which was filled with thousands of comfy foam squares that guests could throw themselves into for a fully immersive ComfyCush experience. Any naughty pupils were handed out detention slips and it was straight to the Staff Room for them to sneak a drink from the private bar.
Once the school bell rang it was off to the Assembly Hall to enjoy performances from Slaves and Yxng Bane. Who said school wasn't fun?