#FreePeriodStories, The Digital Fairy / Free Periods
Female-first and purpose-driven creative studio The Digital Fairy partnered with not-for-profit organisation Free Periods to launch #FreePeriodStories - a two-week campaign to break down the last remaining stigmas around menstruation. It marked the next phase of the Free Periods movement which aims to eradicate period poverty worldwide. #FreePeriodStories was an on-and-offline experience with highlights including a UGC social media campaign, period summit, video series, panel talk, and network programme. The campaign was fully inclusive, featuring people from all communities, genders and backgrounds.