Flavour Adventure

Flavour Adventure, Haygarth / Schweppes
Inspired by our founder’s intrepid nature and pioneering spirit, the Schweppes Flavour Adventure turned drink industry leaders and opinion formers into honorary explorers for London Cocktail Week, immersing them into the brand’s rich heritage and giving them a taste of our exciting new range.

Traversing multiple locations across the world’s biggest cocktail festival, we took over bars, the festival village itself, and even turned one of the capital’s most iconic landmarks completely yellow. It was the most comprehensive and ambitious activation strategy by any brand at the festival, and it put Schweppes firmly back on the map for trade VIPs.