Unlock the Drop: adidas ComplexCon

Unlock the Drop: adidas ComplexCon, Jam3 / adidas
ComplexCon is the place for hypebeast shoes — but it’s notorious for lines, fights, and chaos. Jam3 worked with adidas to disrupt the status quo, introducing a brand new system at the convention that leveraged an app, five drop spots, AR tech, and 500 smart lockers to get people limited edition shoes as efficiently as possible.