Defender VR Experience


Defender VR Experience, Imagination / Land Rover Defender VR Experience
Imagination recently launched the new Defender VR experience with Land Rover at the Frankfurt Motor Show, featuring global adventurer, Bear Grylls.
The adrenaline-fuelled virtual reality experience we created opened at the Frankfurt Motor Show to mark the launch of the new Land Rover Defender. It enables visitors to travel to the far reaches of the globe and train as an aerial photographer on Land Rover’s ‘Special Operations’ media team, where they compete with other users to capture the perfect photo of the most capable SUV in action as it navigates testing terrain.