Amplify + Google create a hub and content engine of shareable moments to go beyond the physical..
Curiosity Rooms redefined the rules of the high street to launch Google Pixel 3 and made sure each piece of digital and social content had a purpose. Moments like the AI-powered laundrette and car-wash inspired selfie station gave the space a playful, shareable atmosphere. Events such as podcast recordings by Fearne Cotton and Professor Green were amplified beyond the even through our ‘content engine’ approach, leading to a 34% uplift in purchase consideration on the ground.
Over 5 weeks the space attracted 71k+ visitors averaging a dwell time of 21 minutes. A strong programme of 21 hero partnerships, including 9 media partnerships saw the social and real work together to create a ‘content engine’, leading to a 34% uplift in purchase consideration on the ground, 80m+ people connected with online via 200 pieces of exclusive online content.
Check out the case study here: bit.ly/2kIXORN