Coachella 2019: Operation AirDrop

Coachella 2019: Operation AirDrop, Jam3 / adidas
Jam3 is a design and experience agency known for smart, innovative and inspired work. At Coachella 2019, Jam3 made serious noise with their innovative work for adidas. Their project became a master class in timing and a perfect blend of an adidas shoe release, musical performance, a clever use of tech, and an opportunity for something exclusive. What happened next, no one saw coming.