BikerTek, Haygarth with Adam&EveDDB / Highways England
We shocked motorcyclists into putting the brakes on their speed to reduce the chance of fatal injuries with a pop-up motorcycle parts shop featuring a big difference.

Located at biker-centric events, we went undercover to lure riders into our ‘shop’. As they explored our parts, we revealed the shocking truth. These weren’t for your bike. These were for your body. To repair broken bones from motorcycle accidents.

Meticulous attention to detail ensured bikers accepted us as a real shop before landing our message. Never has the art of deception been so carefully crafted to deliver a lifesaving message.