We shocked motorcyclists into reducing their speed and the chance of fatal injuries with a pop-up motorcycle parts shop featuring a big difference.
We braved biker gatherings, going undercover to lure riders into the shop. As they explored the parts, we revealed the shocking truth. These weren’t for your bike. These were for your body. To repair broken bones from motorcycle accidents.
Feeling so passionately about delivering this vital message, we didn’t want budget to get in the way. From creative, to partnerships, to onsite installations, we invested our own time and money. After all, saving a life is priceless.