Android Avenue

Android Avenue, Brandfuel / Google Android
How do you build a brand activation in just a day and a half, that’s the length of two football pitches, weatherproof, so over 100 thousand people can visit, all designed to be removed in just six hours? Welcome to The Android Avenue at the Mobile World Congress.

A pop-up street right in the heart of the corporate conference, Android Avenue was a space where attendees could escape the relentless noise and chaos of MWC, where they were encouraged to wander and explore. All the while, discovering how Android and Google’s innovations empower and help them. Wherever they are, and wherever they go.