How do you build a brand activation in just a day and a half, that’s the length of two football pitches, weatherproof, so over 100 thousand people can visit, all designed to be removed in just six hours? Welcome to The Android Avenue at the Mobile World Congress.
Every year we are challenged to create something even more impactful and engaging than we did the year before. For our 8th year delivering the event, we created a pop-up street right in the heart of the corporate conference to showcase Google and Android’s latest offerings.
The urban avenue was a space where attendees could escape the relentless noise and chaos of MWC, where they were encouraged to wander and explore. Complete with everything from an immersive art gallery to boutique stores and from a well-being pavilion to an arcade, guests were invited to get creative and go shopping, to grab a bite to eat and take a welcome respite.
All the while, discovering how Android and Google’s innovations empower and help them. Wherever they are, and wherever they go.