Adidas Creator Dock, Jack Morton Worldwide / Adidas
For the launch of Adidas Team Mode and the Adidas Tango League Finals, we were tasked with finding an archetypal London location to create a connected and meaningful experience for players and spectators alike. With football creators coming together from all over London, we knew the event needed to be held on the only neutral territory in the city - The River Thames. Adidas Creator Dock was a floating and fully-functional stadium installed physically on the river, right beside Tower Bridge. It brought together jaw dropping views of London, a series of extraordinary interactive experiences, London-born music acts and London-based football superstars. Tickets for the event sold out in 60 seconds, with over 500+ exclusive attendees on the night.