Amplify + Airbnb curate a series of world-firsts, creating Airbnb's most successful 'Night At...' yet...
For Airbnb’s ‘Night At... the Louvre’, Amplify produced a series of firsts that took place inside Paris’s iconic museum: the first drinks with the Mona Lisa, first dinner with the Venus de Milo, and first sleepover in a beautifully bespoke designed pyramid. We actually produced the event twice, once to film for the pre-promotion and then again for the winners.
It's rare for something experienced by just two people to be viewed by so many. In another first twist for the Night At… series we designed, filmed and repeated the event twice, creating shareable content that saw 5.9m YouTube film completions.The campaign generated 2,700 PR and broadcast hits spanning 90 countries. Airbnb received 182k entries and 236m impressions and the campaign saw 471k Snapchat swipe-ups. The partnership also pushed the boundaries of both the traditional and tech-led to create an intimate event amplified to reach a large, global audience.
Check out the case study and video here: bit.ly/2kpMpX8