Amplify creates Airbnb's most successful 'Night At...' yet, spanning 90 countries across the world...
Kick starting a year-long partnership with the Louvre, Airbnb gave two lucky winners the chance to have private drinks with the Mona Lisa, a gastronomic dinner with the Venus de Milo and a bespoke sleepover in the museum’s iconic pyramid.
It's rare for something experienced by just two people to be viewed by so many. In designing, filming and repeating the event twice, we created shareable content that saw 5.9m YouTube completions.The campaign generated 2,700 PR and broadcast hits spanning 90 countries. The partnership also pushed the boundaries of both the traditional and tech-led to create an intimate event amplified to reach a large, global audience.
A 40 second film brought the collaboration to life and secured 5.9m YouTube completions. On top of media support in 16 territories (digital and OOH) and a global Snapchat partnership, which saw 471k swipe-ups, the campaign achieved 2700 PR and broadcast hits across 90 countries, and secured 148k new sign-ups to the Airbnb platform worldwide.
Check out the case study and video here: bit.ly/2kpMpX8