A Night At...The Louvre


A Night At...The Louvre, Amplify / Airbnb
Amplify + Airbnb collaborated with the Louvre to create a series of world firsts and create the most successful Night At… to date…

Amplify and Airbnb brought two people into the Louvre for a once-in-a-lifetime experience. Everything from curation and set design to styling gave viewers unparalleled access to the Mona Lisa, Venus de Milo and Napoleon III’s apartment. Guests spent an unforgettable sleepover looking out from under the Louvre’s pyramid, a bespoke installation moment in its own right.

Creative vision drove everything. We worked with priceless pieces of art and used all our creative and production skills to create a bespoke pyramid dwelling. The experience added value rather than just accessorising art history, and saw the event go global.

We designed, filmed and repeated the experience twice to create shareable content, so viewers could live the excitement. Creating the event twice (once for pre-promotion and once for the winners) truly evoked the experience’s magic through two different mediums.

With 2700 PR and broadcast pieces in 90 countries, our digital content translated into 1.5m website visits, 182k competition entries and 471k Snapchat swipe-ups globally.

Check out the case study and video here: bit.ly/2kpMpX8