A Night At...The Louvre

A Night At...The Louvre, Amplify / Airbnb
Amplify + Airbnb create the most successful ‘Night At’ to date bringing two winners to the Louvre – and allowing millions more to experience it online…

Our audience want magical, once-in-a-lifetime experiences, reflected in everything from curation and set design to styling, which gave viewers unparalleled access to the Mona Lisa, Venus de Milo and Napoleon III’s apartment. Guests spent an unforgettable sleepover looking out from under the Louvre’s pyramid, a bespoke installation moment in its own right.

It's rare for something experienced by just two people to be viewed across the world, to do this we designed, filmed and repeated the experience twice to create shareable content that saw 5.9m YouTube film completions alongside 2700 PR and broadcast hits in 90 countries, 82k entries, 1.5m website visits, and 471k Snapchat swipe-ups.

Although our winners got to explore this unique experience first hand, we achieved a world-wide impact reaching millions to connect with a global consumer base. Each incredible moment of the experience had our audience at the centre.

Check out the case study and video here: bit.ly/2kpMpX8