* S60 London Series


* S60 London Series, XYZ / Major League Baseball (MLB)
In 2019, Major League Baseball made history by playing their first ever regular season games in Europe. Key to establishing long-term success for the brand would be engaging a wider, more lifestyle-inspired fanbase. XYZ’s brief was to launch Softball60 as a socially-powered sport accessible to everybody, regardless of their level of baseball experience.